Strategic planning is a process where an organization imagines where it is going in the future, and how it is going to get there. A strategic plan is like a road map for an organization or business. Elements usually included in a strategic plan are:

• Organization description

• Mission, vision, and value statements

• SWOT analysis (strengths, weakness, opportunities, and threats)

• An action plan

• Budget

• Monitoring and evaluation methods

See also: quality improvement

Return to the Evaluation Dictionary