Articles

Explore our latest articles, developed by our team of evaluators and special guests, grounded in real-world experience to support your evaluation practice—whether you're a beginner or an expert.

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Branding And Marketing For Evaluation Consultants

As independent evaluation consultants, we might find ourselves working in the “gig economy” – that thrilling and perilous world of odd jobs and short-term contracts (and best of all: freedom). Whether or not you participate in the gig economy, key to success for any consultant is branding: it’s how you tell the world who you are and the unique value you offer.

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So You Think You Can Consult?

Being a great evaluator doesn’t necessarily make you a great evaluation consultant – you need to do all the things a professional evaluators does, while also operating a business, finding work, and marketing your brand.

This is an article about the skills and knowledge you need to succeed as an independent evaluation consultant.

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