The article discusses the book "Designing Quality Survey Questions" by Robinson and Leonard, offering guidance for beginners in survey design. It highlights understanding survey purpose, tool suitability, respondent characteristics, and cultural context, serving as a useful resource for both new and experienced survey designers. Part 2 will delve into crafting quality survey questions.

By leveraging group dynamics and interactions, focus groups provide a platform for participants to build on ideas, challenge assumptions, and generate new insights. In this article, we present our top tips for running successful focus groups that are efficient and gather quality data.