Survey Design Part 1: Planning for your survey – A review of Designing Quality Survey Questions (2019) by Robinson and Firth-Leonard

The article discusses the book "Designing Quality Survey Questions" by Robinson and Leonard, offering guidance for beginners in survey design. It highlights understanding survey purpose, tool suitability, respondent characteristics, and cultural context, serving as a useful resource for both new and experienced survey designers. Part 2 will delve into crafting quality survey questions.

Read More